Etude House has become synonymous with innovation and creativity in the beauty industry. Established in 1966 and later incorporated into Amore Pacific Group in 1990, this South Korean brand has redefined the art of doing makeup. The name 'Étude,' inspired by Chopin's études (a musical composition), signifies a commitment to making makeup easy, enjoyable and fun for everyone, especially beginners.
Etude House Seoul has approximately 600 stores in Korea and over 200 stores worldwide. The brand promotes "make-up play" as a K-Beauty enthusiast while promoting the development of a culture where makeup becomes a tool for self-expression and celebration.
Etude House aims to be there in every exciting moment of applying makeup, with its top-notch products and services making the experience joyful for young ladies worldwide. With a broad colour spectrum and numerous premium quality designs, the products from this brand let women discover their distinctive personality and magnificence.
To share the culture of Makeup Play, Etude engages in various activities, from creating makeup how-to’s to expanding the scope of experience through social media. The 'Beautizen' program supports young women in achieving their dreams of becoming YouTube beauty influencers, reinforcing positive experiences and influencing beauty culture globally.
Etude House continues to inspire and empower women, allowing them to express themselves freely. The brand’s extensive product range caters to all beauty needs around the globe. Let's dive into the diverse categories available at Ubuy to ensure you get the best of Etude makeup products on your shelves.
Explore the whimsical range of Eye Palettes for delicate and beautiful eyes.
Eye Palletes:
Etude House offers a stunning array of eye palettes, combining vibrant hues and textures for endless eye-catching looks. For instance, The Etude House Play Colour Eyes Palette is a must-have for makeup enthusiasts.
Mascara:
Achieve luscious lashes with Etude House mascara. The Etude House Lash Perm Curl Fix Mascara is known to add volume and hold the curl all day.
Eyeliner:
Define your eyes precisely using Etude House eyeliners such as Drawing Show Brush Eyeliner, which happens to be fans' favourite around the globe because of its ease of application.
Eyebrow:
Sculpt your brows effortlessly with Etude House eyebrow products. The Etude House Drawing Eye Brow Pencil is known for its natural finish and long-lasting formula.
Eyeshadow & Primer:
Create captivating eye looks with Etude House eyeshadows and primers. The Etude House Look At My Eyes range is available in a spectrum of shades for changing moods.
Eyelash:
Accentuate your eyes with false eyelashes from Etude House. For instance, my Beauty Tool Lashes are perfect for a glamorous touch. Also, try my Lash Serum enriched with Biotin to strengthen lashes deeply from roots.
Indulge in a burst of colour with Etude House lip products that promise long-lasting vibrancy.
Lip Stain:
Try Etude House lip stains for a long-lasting pop of colour. The Etude House Dear Darling Water Tint and Water-Gel Tint varieties are popular choices in lip care.
Lipstick:
Explore a myriad of lipstick shades from Etude House. The Etude House Matte Chic Lip Lacquer delivers intense colour with a velvety finish. Additionally, try Etude House Fixing Tint Lipstick, available in salmon brick, mellow peach tints and more from Ubuy Global.
Lip Balm & Treatment:
Keep your lips hydrated with Etude House lip balms and treatments. The Etude House Honey Cera Treatment Lip Oil nourishes and adds a subtle sheen.
Achieve a flawless and radiant complexion by incorporating the following products into your makeup routine.
Foundation:
Achieve a flawless complexion with the Etude House Double Lasting Foundation, which provides long-lasting coverage for a natural look.
BB/CC/Cushion:
Choose the Etude House BB/CC creams or cushions for a lightweight base. For instance, The Etude House Precious Mineral Any Cushion offers buildable coverage with a dewy finish.
Face Primer:
Ensure a smooth canvas with Etude House face primers. For instance, The Etude House Fix and Fix Primer Tone Up Primer blurs imperfections for a seamless makeup application.
Concealer:
Conceal imperfections with Etude House concealers such as The Big Cover Concealer, which is known for its high coverage and blendability.
Setting Powder & Spray:
Keep your makeup in place with Etude House setting powders and sprays, such as Play 101 Setting Powder, which is suitable for all skin types.
Blush:
Add a rosy glow to your cheeks with this brand blushes like the Lovely Cookie Blusher, which comes in various adorable hues.
Contour:
Define your features with Play 101 Stick Contour Duo from Etude House, which makes contouring easy for beginners and makeup artists.
Elevate your skincare routine with products that address specific skin needs and concerns. The following are famous in the Etude House lineup:
Toner:
Start your skincare routine with Etude House toners. In toners from Etude House, Wonder Pore Freshner is noteworthy as it helps balance skin pH and minimise the occurrence of pores.
Emulsion:
Hydrate and nourish your skin with Etude House emulsions. The Moistfull Collagen Emulsion is a lightweight option for plump and moisturised skin. Use SoonJung 10-Free Moist Emulsion for sensitive skin.
Essence:
Etude House essences enhance skin vitality.SoonJung Cica Calming Ampoule Essence and Moistfull Collagen Essence are best sellers within this range.
Cream:
Lock in moisture with the Etude House Moistfull Collagen Cream that deeply hydrates and revitalises the skin for a youthful appearance. Another famous cream from this brand is Soonjung 2X Barrier Intensive Cream, which moisturises and repairs damaged skin cells while improving the skin's resistance with a protein barrier.
Special Care:
Address specific skincare concerns with Etude House's special care range, which includes AC Clean Up Pink Powder Spot. This product is a Calamine spot care solution that targets blemishes effectively.
Suncare:
Protect your skin from the sun's harmful rays with the specially crafted range of Etude House sunscreens. Try the Sunprise Mild Watery Light Sunscreen, which features broad-spectrum SPF protection.
Set:
Simplify your routine with Etude House skincare sets. The Moistfull Collagen Skincare Kit from Etude House includes everything you need to maintain your gorgeous skin!
Cleanse your skin thoroughly with Etude House face washes, makeup removers, exfoliators and more to obtain a fresh and revitalised complexion.
Face Wash & Cleansers:
Cleanse your skin thoroughly with this brand's vast array of face wash and cleansers. For instance, Etude House SoonJung pH 6.5 Whip Cleanser is a gentle yet effective formulation.
Makeup Removers:
Remove makeup effortlessly with Etude House makeup removers such as the Real Art Cleansing Oil, which dissolves even layers of waterproof makeup.
Exfoliators:
Renew your skin with Etude House exfoliators. The Baking Powder Crunch Pore Scrub is popular among exfoliators, as it unclogs pores for a smoother and more evident perception.
MD's Choice:
Discover professional-grade skincare with Etude House MD's Choice products, such as MD's Pick Moisturising Cream, a dermatologist-recommended favourite.
Indulge in self-care with Etude House masks and patches designed to pamper your skin anytime, any day and anywhere-
Sheet & Face Masks:
Pamper your skin with Etude House sheets and face mask offerings, such as 0.2 Therapy Air Mask, which intensely hydrates and nourishes the skin.
Patches:
Target specific concerns with Etude House patches such as SoonJung Hydro Barrier Cream that soothes and repairs irritated skin.
Express yourself with an array of nail products from ETUDE in a variety of tints and care packages for creative nail art.
Nail Polish:
Express yourself with Etude House Play nail polishes, which come in shades for creative nail art.
Nail Care/Tools:
Keep your nails healthy with Etude House nail care and tools. For instance, my Beauty Tool Nail Clippers ensure precision in nail grooming.
Transform your hair care routine and indulge in luxurious body care with the following.
Hair Treatment & Colouring:
Transform your hair with Etude House hair treatments and colouring products. For instance, the Hot Style Bubble Hair Colouring makes at-home colouring easy.
Body Wash & Moisturisers:
Indulge in luxurious body care with Etude House body wash and moisturisers. The BeBe Foot Mask with skin smoothing and moisturising ingredients eliminate coarse, dull and dead skin on the feet.
Try brushes and tools from Etude House to achieve professional makeup looks seamlessly.
Brushes And Cotton Pads:
Achieve professional makeup looks with Etude House brushes. The Etude House My Beauty Tool Brush 130 Contour blends makeup seamlessly, whereas my Beauty Tool Cotton Pads are gentle on the skin and practical for application.
Makeup Tool:
Enhance your makeup application with Etude House makeup tools and more. The Etude House My Beauty Tool Eyelash Curler adds a perfect curl to your lashes.
Delight your loved ones with thoughtful skincare and makeup gift sets from Etude House, such as the SoonJung Skincare Set and Play Colour Eyes Mini Set variety packages on Ubuy.
In conclusion, Etude House's diverse skincare, makeup and cosmetics at Ubuy ensures that beauty enthusiasts can effortlessly create playful and artistic looks.
Explore the following brands closely associated with Etude House:
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The brand A'PIEU epitomises youthful vibrancy within the K-beauty range. With a focus on fresh, fun skincare and makeup, this brand creates products that resonate with the vibrant energy of youth. Discover a playful collection that embraces creativity and empowers you to express your unique style effortlessly.
Step into the edgy world of Too Cool For School K-beauty products where boundary-pushing beauty meets urban chic. Unconventional and trendsetting, this Korean brand redefines beauty standards with its eclectic range of skincare and makeup, promising a rebellious twist to your daily routine.
COSRX is the skincare guru of K-beauty, delivering simple yet effective solutions for radiant skin. With a strong focus on clean and minimalistic formulations, their products precisely address various skin concerns. Embrace the Korean skincare philosophy with COSRX and witness the transformative power of gentle, science-backed solutions.
DearKlairs believes in mindful skincare and strongly emphasises clean, vegan formulations that cater to sensitive skin. Indulge in an exorbitant skincare ritual with DearKlairs, where gentle yet potent ingredients create a harmonious balance for radiant and healthy skin.
Etude House is a South Korean cosmetics brand. Its brand concept is 'makeup should be playful and not routine'. Etude House offers a range of makeup, skincare, and fragrance products that appeal to a younger woman's sense of style and beauty.
Etude House was launched in 1985 as a skincare brand that believed makeup should be playful and not routine.
In 2009, Etude House was purchased by Amore Pacific, one of the largest cosmetic companies in South Korea.
The brand has since expanded globally with stores in Asia, Europe, and the United States.
Etude House is known for its collaborations with popular Korean celebrities such as Baekhyun from EXO and Irene from Red Velvet.
Innisfree is a South Korean beauty brand that offers skincare and makeup products made from natural ingredients. It is known for its eco-friendly initiatives.
Holika Holika is a South Korean beauty brand that offers skincare and makeup products with cute packaging and unique ingredients such as volcanic ash and aloe vera.
Tony Moly is a South Korean beauty brand that offers skincare, makeup, and fragrance products with playful packaging and a focus on natural ingredients.
This foundation provides a smooth and flawless finish that lasts for up to 24 hours. It is available in a variety of shades to match different skin tones.
This skincare line is specially designed for sensitive and irritated skin. It features gentle and soothing ingredients such as panthenol and madecassoside.
This eyeshadow palette features a range of bold and playful colors that can be mixed and matched to create a variety of looks.
Etude House does not test its products on animals, and it does not sell its products in countries where animal testing is required by law.
One of the most popular products from Etude House is the Double Lasting Foundation, which provides a smooth and long-lasting finish.
Etude House products are available at their stores, the brand's website, and other online retailers like Amazon.
Etude House offers products for different budgets, with prices ranging from affordable to high-end.
Etude House accepts returns within 30 days of purchase for unopened and unused products. Customers can initiate the return process by contacting the brand's customer service team.