Urban Decay is an American cosmetics brand founded in 1996 by Wende Zomnir, Sandy Lerner, and David Soward. The brand is popular for its edgy and unconventional approach to beauty, offering a wide range of makeup products that are cruelty-free and vegan.
- The brand was founded in 1996 by Wende Zomnir, Sandy Lerner, and David Soward.
- Originally, the brand was launched with only 10 shades of lipsticks and 12 nail polishes.
- In 2000, Urban Decay was acquired by L'Oreal.
- In 2012, Urban Decay was certified as a cruelty-free brand by PETA.
- In 2020, Urban Decay announced that it would no longer be selling products in China, where animal testing is required by law for imported cosmetics.
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Too Faced Cosmetics is a makeup brand that creates cruelty-free products, particularly known for their palettes and bold lipsticks.
The Naked Palettes are a range of eyeshadow palettes that contain a variety of neutral and warm-toned shades, ranging from light to dark.
The All Nighter Setting Spray is a long-lasting makeup setting spray that helps to keep makeup in place for up to 16 hours.
The 24/7 Glide-On Eye Pencil is a creamy, waterproof eyeliner pencil that comes in a range of bold colors and metallic finishes.
The Vice Lipsticks are a range of lipsticks that come in a variety of shades, finishes, and formulations, ranging from matte to sheer and metallic.
Yes, Urban Decay is a cruelty-free brand that does not test on animals.
Some Urban Decay products are vegan, but not all of them. However, the brand is committed to offering more vegan options and has a section on its website dedicated to vegan products.
The Naked Palettes and the Naked Skin Weightless Ultra Definition Liquid Makeup are popular choices for a natural makeup look.
The Naked Palettes are the most popular Urban Decay product, particularly the Naked3 Palette, which contains rose-toned shades.
Urban Decay products are available at various retailers, including Sephora, Ulta, and Urban Decay's official website.